Recent studies have shown that even with today’s fragmentation of media and attention, radio advertising continues to help businesses engage with consumers.
Neilsen recently released a report that says radio advertising returns an average of $6 in sales for every dollar spent. Some retailers actually showed a return of $23 for every dollar spent.
Radio’s audience continues to be enormous. Over 90% of all American’s listen to radio each week. That’s over 243 million people.
Do you want to deliver your message to more customers? Contact KTOX at 760-326-4500 or email us at [email protected].